Gameplay is a method of perception. How we relate to and interpret our external environment. It is a guide for discovering ourselves and transforming our experience of reality through interaction.

Reality is not separate from the game—reality is the ultimate game. The game we play is determined by our desires, while how we play is structured by logic. Logic is the DNA of pattern.

Reality is a video feedback loop. Like a camera seeing its own playback monitor, it continuously reconstructs itself based on its own mechanisms. This induces an emergent pattern remixing source material into infinite variations—a hologram.